The model that became the national strategy
Formed the basis of our nationwide geographical strategy — by ideating, recruiting resources for, building a $200M business case around, and executing a Big Data Hadoop / Python / SQL machine learning empirical customer segmentation modeling and data infrastructure project, achieving VP and VP+ level approval and cross-functional support, ultimately managing 3 data scientists, 2 data analysts, and 1 GIS specialist. The results became the basis for our entire national geographical strategy (~$310M in spend to date), and were socialized with the CEO and Board of the company.



